Sip Dine Design Agency
doin' the damn thing

Clearfork Community

 Hi Clearfork Community,

In the last 10 days of March alone, the @discoverclearfork feed saw over 139,000 views. Our goal is to use this feed to increase online traffic and to-go orders to our vendors, but we need your help.

We here at Sip Dine Design have seem a tremendous increase in impressions when we use videos and personal imagery on social media. We have found that audiences want to know the stories and the people behind their favorite brands. We would love for you to review the prompts below and contribute some content to the Clearfork feed. We believe in the power of community and our hope is that this community messaging approach will increase digital traffic to our entire Clearfork neighborhood.

Please read the prompts below and upload whatever videos and photos you have via the upload link provided in your personalized email (you can also send that link to managers to upload staff photos). If you’d like to share any other interesting information about your brand or business please feel free to email additional notes to hello@sipdinedesign.com or via the form below!

Prompts

  • What does it mean to you to be an entrepreneur?

  • How have you been providing for your staff during social distancing? 

  • Stories of hope, encouragement during the time of shelter-at-home. {large tips, kind gestures, etc}

  • Stories of your regulars or special relationship regulars over the years.

  • Tell a story about the day you opened and provide images from when you first opened your storefront.

  • Lessons you've learned while running business. 

  • Who mentored you?

  • Why Fort Worth? Why Clearfork?

  • Any meaning behind your colors or logo? {Ex, Susiecakes blue is inspired by her grandmother’s mixing bowls that were used when she taught her to bake.} 

You can answer in one of two ways:

  1. Simply write out your answers to the desired questions and upload images to the upload folder in your email.

  2. Record a video of you answering the questions that stick out to you then add to the upload folder in your email.

    • Tips for a successful video

      • Keep Video under 5 minutes

      • Choose a well-lit, quiet spot to record

      • Make sure your light source {window/lamp/etc} is in front of you and not behind you}

clearfork Fort Worth shopping

For video examples:

Click HERE and HERE for examples. Take note of video length, lighting, and just general story telling, etc. These can easily be taken on your smartphone, just remember the story is the most important! These should sound like you are talking to a friend about your experiences!

For Photo Examples:

  • photos of staff

  • photos of the day you first opened

  • photos of how you are social distancing

  • photos with your mentor or someone who inspired you to start a business

  • mom’s photos with your kids

If you have any questions at all, please feel free to fill out the form below! We think these videos, photos, and stories will be a great way to promote your brand and the Clearfork Neighborhood! We look forward from hearing from you!